I chose to publish Downwind with a university press, because I believe strongly in the importance of peer reviewed scholarship. The downside is there's not a lot of marketing that gets done, unless I'm the one doing it. Thank goodness I have some help from my family and friends. Callum is shown here (age 4) hanging posters for Downwind's first public event at Seattle's Elliott Bay Book Company. A link to the talk that night is available here.